What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Grand Prix Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

cohen children's medical center

Love Promise Stories from Grand Prix Subaru

Great Experience  –  Matthew R

Great Experience

We dealt with Roy at Grand Prix and he was everything I was looking for in a sales person. I was looking for my second Subaru purchase. He went above and beyond to make sure we were satisfied and we were beyond happy with our purchase. The finance team was very helpful and Joe answered any questions we had. We are happy we came to this dealership and will be back in the future.

Grand Prix Gives Back!  –  Jaclyn S

Grand Prix Gives Back!

Grand Prix Subaru joined the Leukemia & Lymphoma Society to deliver blankets, craft kits, and messages of hope from their customers to patients at Cohen’s Children Hospital. Dan Ross and Tricia Reisig from Grand Prix Subaru completed the drop off alongside staff from LLS. Dan and his colleagues work very closely with Cohen’s Children Hospital and feel strongly about the care of children suffering from illnesses, especially cancer. Being able to give the blankets to sick children was a passion that easily transferred onto their customers; as a result, they received hundreds of messages of hope and got to hear firsthand from many how they’ve been positively impacted by LLS. The nursing staff gratefully accepted the donation and explained how the patients and their family members would benefit from these small pieces of comfort during their treatment.

Leading by Example to Fight Childhood Cancer  –  Benjamin M

Leading by Example to Fight Childhood Cancer

Cohen Children’s Medical Center is proud to have been selected as Grand Prix Subaru’s 2017 Hometown Charity of Choice as part of the Subaru Love Promise and annual Share the Love event. This year marked the third year Grand Prix Subaru has helped support innovative and promising pediatric cancer research led by Cohen Children’s Division of Pediatric Hematology/Oncology and Northwell Health’s Feinstein Institute for Medical Research. In this short time, Grand Prix Subaru has raised more than $250,000 to help us work towards new advances, better and safer treatments, and ultimately, cures. Support from dedicated philanthropic partners is essential in advancing medical research, as it provides the early-stage seed funding that allows scientists to innovate, explore new approaches, and develop new ideas that can then be developed into novel therapies and treatments. In this way, Grand Prix Subaru’s support enables us to catalyze our most promising breakthroughs. We could not ask for a better or more impactful partner and deeply appreciate Grand Prix Subaru’s dedication and commitment to bettering the lives of all in our shared community.

Grand Prix Subaru was the best!!  –  Jack B

 Grand Prix Subaru was the best!!

Nothing but great things to say about the crew at Grand Prix Subaru. Vin Ortolani and his team were professional, friendly and flexible. They negotiated a deal that was extremely fair. I was so happy over my last deal with them, that i came back a week later to trade my second car in for another Subaru Outback!. The car was ready quickly and no paperwork hassles.

Buying a subaru with no stress!!  –  PJay B

Buying a subaru with no stress!!

We recently leased an outback. The whole experience from start to finish at Grand Prix was excellent. Vinnie Ortolani runs the dealerships with no stone unturned! The place is spotless and everyone is nice and caring. There is a breakfast there every morning and everyone greeted me with a smile. Agate was wonderful. I changed my mind a few times and she helped me make clear decisions that I was happy with. I love the " gong " ringing ceremony at the end and everyone bid me good luck. Just an overall great experience.thanks, I'll be back and so will my friends! ALL IN ALL AN EXCEPTIONAL EXPERIENCE!!

Advancing Pediatric Cancer Research  –  Ben M

Advancing Pediatric Cancer Research

In 2015, Grand Prix Subaru selected Northwell Health’s Cohen Children’s Medical Center to be named its 2015 Hometown Charity of Choice as part of the Subaru Love Promise and annual Share the Love event. Dan Ross and the entire Grand Prix Subaru team presented the medical center with a donation of more than $80,000 raised during the event. The funds are being used to advance groundbreaking pediatric cancer research led by Cohen Children’s Division of Pediatric Hematology/Oncology working in conjunction with Northwell Health’s Feinstein Institute for Medical Research. Brian Lally, senior vice president and chief development officer for the Northwell Health Foundation, said, “Grand Prix Subaru’s steadfast commitment to its community is a value we admire and share, and we are honored for Cohen Children’s Medical Center to have been selected as a Hometown Charity of Choice. Grand Prix Subaru’s support is helping to change the lives of children and families affected by childhood cancer, as we work towards improved prevention, better treatments, and, ultimately, cures.” This is the second year Grand Prix Subaru has selected Cohen Children’s Medical Center as its Hometown Charity of Choice. To date, the dealership has raised more than $136,000 to help Cohen Children’s Medical Center in the fight against pediatric cancers.

Cancer Patient Blanket Donation  –  Jamie G

Cancer Patient Blanket Donation

During the month of June, The Long Island Chapter of The Leukemia & Lymphoma Society (LLS) was thrilled to work with a company as generous as Subaru that is truly making a difference in the lives of our patients and their families. Local LLS staff met with Dan Ross, sales manager from Grand Prix Subaru in Hicksville, New York to deliver care cards with message of hope that the customers of Grand Prix have been filing out when visiting the dealership and blankets to cancer patients at North Shore University Hospital in Manhasset. Luckily, Dan’s colleague’s spouse works at this hospital and we were honored to do our drop off at this location with her assistance. It was shared that the blankets and care cards really do brighten up the day of a cancer patient and gives them hope for the future. We have heard back from the hospital and they really did! Subaru has helped make our relationship with the hospital even stronger and they are now considering joining LLS’s annual awareness walk, Light The Night. What Subaru has committed to do to support these patients is remarkable and we are honored to be a part of their great work. LLS and Subaru are making someday, today!